Digital By KP


SERVICES


Welcome to Digital by KP - A digital marketing company helping ambitious entrepreneurs turn their passions and dreams into a reality through streamlined and strategic content online.

How can we help you?


Social Media Workshop

  • 2 - 7 hour Social Media Workshops to give your team the knowledge, tools and resources needed to develop and implement strategic social media and influencer marketing strategies
     
  • Overview of Social Media Landscape
  • The Ins and Outs of developing a Social Strategy 
  • How to build your target audience
  • Available & upcoming post formats on social media platforms
  • How to develop a Paid Media Strategy
  • How to effectively create a content calendar and track success/metrics
  • Practical workshop where you will put what you've learned to the test during the training
     
  • Custom packages available
 
 
ENKN0756RJ.jpg

Social Media Audit + Strategy

  • Complete audit of all existing company profiles on social media platforms, including defining the target audience and the actual audience
     
  • Complete competitor analysis on approved social media platforms; strengths, weaknesses and most shareable posts
     
  • Create a list of researched keywords and hashtags relevant to your business to aid in SEO and content generation
     
  • Create suggestions for content based on your company goals and target audience interests
     
  • Customize a posting schedule for up to 3 social media platforms based on your target audience
     
  • 3 Month Content Overview - A calendar with key points, events and topics to cover over a 3 month period across all channels
     
  • Custom built target audiences for Social Media Ads
     
  • Develop a Paid Media Strategy based on budgets and brand objectives
 

Social Media Management

VV0697QWMS.jpg
  • Management of 3 social media accounts with up to 3 posts per week per platform

  • Creation of weekly content calendar via Google Sheets shared with you for easy access to review, make changes, and approve content

  • Scheduling of posts via platforms such as Buffer and Latergramme at optimal times of the day for maximum engagement

  • Creation of tracking URLs to analyze website results

  • Generate positive interaction and engagement with your followers and community through effective community management

  • Creating value for your audience through carefully curated content from around the web

  • Optional add-on: Social media platform set up

  • Optional add-on: Facebook Ad Campaign Management

  • Custom packages available

 
 

Content Marketing

  • 1-hour Skype consultation brainstorming relevant, useful and engaging themes, topics and concepts
     
  • Complete analysis of competitor content marketing strategies; strengths, weaknesses and what content is getting shared
     
  • Creation of monthly content calendar via Google Sheets shared with you for easy access to review, make changes, and approve content
     
  • Up to 4 blog posts written per month covering approved topics (maximum 800 words)
     
  • SEO friendly using key words relevant to industry and target audience
     
  • Optional add-on: Formatting and publishing blog posts on Wordpress, or similar CMS
     
  • Optional add-on: Unique social media posts and graphics for Facebook, Twitter and Instagram for each blog post written
     
  • Custom packages available
 
 

Blogger Outreach

  • 1-hour Skype Consultation to brainstorm ideas, to discuss the ins-and-outs of the industry and to explain the process of blogger/influencer outreach programs
     
  • Creation of Influencer Contact List via Google Sheets shared with you for easy access to review, make changes, and approve content
     
  • Partnering with strategic brands, bloggers and influencers to secure guest blog posts, sponsored posts and influencer shout outs
     
  • A minimum of 2 mentions on major publications (blogs, online newspapers, etc) per month
     
  • Optional add-on: An additional 2 mentions on major publications
     
  • Custom packages available